Omnichannel experiences are no longer a luxury for consumers today – they are expected! Customers want the freedom to shop at any time. To offer this service, retailers need an optimal overview of their stocks. RFID tags offer this possibility – they not only improve transparency, but also simplify processes and thus increase ROI.
Guest opinion by Prof. Jochen Strähle, Dean Faculty of Textile & Design, Reutlingen University. Jochen has been accompanying SPH AG at the DIGITAL FASHION DAYS for a long time, and we were also able to win him as a moderator at this year’s congress. Here is his personal conclusion:
How can the demand for sustainable management and entrepreneurial success be aligned through the digitalisation of the supply chain? How important is cooperation with other market players? Read more about the topic of supply chain in our interview with fashion expert Armin Kämmerer.
Why do fashion companies opt for sustainability? Which basic principles of digitalisation help to bring efficiency in line with environmental awareness? Read more about the market experience of our fashion expert Armin Kämmerer in our interview with the SPH Editorial Department.