FASHION RETAIL IN CRISIS – WHAT BRINGS THE FUN BACK TO SHOPPING?
After the easing of the restrictions, shopping habits are not back to normal yet. How can retailers give the fun back to their shoppers?
After the easing of the restrictions, shopping habits are not back to normal yet. How can retailers give the fun back to their shoppers?
While quite a number of companies have to put their employees on short-time working or seek government assistance, SPH is still in a good position. “At present, we haven’t had to use any of these measures – quite the contrary, we still hire great new colleagues and win new projects,” says Detlef Beiter, Chairman of the Management Board.
Particularly in times of crisis, planning processes have proved to become herculean tasks. Coronavirus lockdown, retail store closures and the resulting consequences and uncertainties in the fashion industry, however, are not the only reasons. How can planning remain flexible and ensure a positive sales performance even in hard times?
The corona crisis goes to show more than ever that sustainability is gaining importance not only for eco-friendly consumers but also for all market players.