A fashion collection usually comprises a selection of styles and colours, ranging from evening wear to casual wear to sports outfits. The most important thing, however, is that a collection should follow the season and thus the weather.
Haute Couture has led the way: spring and summer collections are presented on the catwalks in autumn, autumn and winter collections even before the spring season. Delivery to the stores is usually between January and March for the spring and summer collections and between July and September for the autumn and winter collections.
But what happens if the collections are not in line with the weather?
Most customers won’t start buying winter clothes before October. Buying spring fashion in February is also much too early for them. The weather is a highly influential factor, can change buying patterns and is often the reason for a drop in turnover in the retail sector.
How can retailers make use of the weather to increase their sales and thus avoid discount campaigns at the end of the season?
Here are four strategies to optimize your fashion planning:
- Adapt your traditional seasonal calendar to the unpredictable weather.
- Design sustainable, non-seasonal fashion.
- Display in the shop windows fashion that matches the actual season and weather.
- Offer ready-to-buy collections directly on the catwalk.
If designers take the initiative to break routines that are no longer in line with reality, consumers will most likely follow the trend and help to increase sales figures.
Fashion-specific IT systems provide another solution. Filter functions allow to filter items, sales and purchasing figures not only by year but also by seasonality. If different seasons are in progress at the same time, a PLM (product lifecycle management) can help to keep track of all processes. Company-wide control and management of the entire product lifecycle as well as automated product changes increase productivity.
Our fashion solutions are based on Microsoft Dynamics and are fully integrated. They enable you to optimize your business through:
- Extensive PLM functions for process management from concept to store
- Critical path management and overview
- Collection and budget planning
- Comprehensive product data management (care labels, test results, measurement units, bills of material, calculations, technical specifications).
- Fully integrated in your business processes.