It is no longer a secret that e-commerce has fundamentally changed the way retailers work. Customers are becoming more demanding and expect more flexibility and comfort. This poses a challenge for brick-and-mortar retail. To remain competitive, retailers need to adapt to the digital age and create new customer experiences in order to inspire customers' desire to purchase more in-store again.
Social commerce has seen a huge upsurge in the last year or two as consumer demand for online experiences has soared in times of store closures. Especially in Asian markets, this concept works very well, not least because it has a temporary character. What are the opportunities for European fashion retailers?
Metaverse is a (now no longer) new term that is on everyone's lips and yet for many it is still a closed book. What is the metaverse and what are the possible applications for the fashion industry?
Omnichannel experiences are no longer a luxury for consumers today – they are expected! Customers want the freedom to shop at any time. To offer this service, retailers need an optimal overview of their stocks. RFID tags offer this possibility – they not only improve transparency, but also simplify processes and thus increase ROI.